Towerable begins to rollout rewarded video ads in Snowflake Stage Tower

In a constroversial move, Roblox tower obby development group Towerable moves to introduce rewarded video ads in their hit debut game Snowflake Stage Tower.

In a recent blog post they announced "unlimited" and "instant" free skips in Snowflake Stage Tower courtesy of video ads. These are rewarded video ads, a new feature on Roblox which allows a certain subset of developers (in this case Towerable was invited to the beta) to be able to add optional full-screen video advertisements to their games in order to receive a previously Robux-only perk. In this case, Towerable saw it fair to allow players to skip any stage with a video ad instead of paying Robux or waiting 40 minutes. While not every player has access to this yet, Roblox intends to target a full release in 2026.

However, many players are upset at Towerable for "selling out" their fans, with one user on the Obby Forum stating "Towerable is adding ADS to their obbies [...] ACTUAL video ads that have to be played to get skip stages." This is only half true. While they are adding video ads they are strictly optional. Towerable replied directly to the post stating it was "misleading" and is "a limited test only in Snowflake Stage Tower." We have reviewed this claim and found it to be correct.

Despite being a limited test and only in their most popular obby, players are scared that video ads could be a new reality and are concerned that video ads may eventually be everywhere and forced. We reached out to Towerable for comment and this is what they had to say:

We don't intend on ever breaking the promise to keep the ads reasonable. [...] In fact, we here normally dislike ads, but we believe offering a free option to less well-off players is a net-positive for our players.

While we're confident this response satisfies players, many players also wanted to know why they scheduled this blog post directly on the 3rd of March, 2026, where most players would miss it due to the release of Autumn Stage Tower, which released on the same day. This is what Towerable had to say:

This was a bad move on our part. We regularly write blog posts at the same time, and we wanted to get this one out the door as soon as possible.

When asked for any closing comments they stated "try out Autumn Stage Tower!" That was all the comments we received from Towerable. So, in summary, is this the start of a frightening new trend in obbies, or merely a temporary fad?